Primary Colors Are Having a Moment. Here's How to Wear Them

Primary Colors Are Having a Moment. Here's How to Wear Them

In the past, Pantone’s Colors of the Year have sounded like the made-up hues you’d dig out of your 120-pack of Crayola crayons as a kid: Rose Quartz, Marsala, Radiant Orchid. For 2020? Classic Blue.

The so-called color authorities weren’t wrong in their simplicity. Collections for 2020 take us back to grade school. With the spring collections hitting stores now, there are tons of cool hues available, but grab them soon because your favorite brands like Amiri, Heron Preston, and Neil Barrett have some sick staples and accessories that are sure to sell out fast. Shop these yellow, blue, and red drops from Complex SHOP’s latest merchant partner, The Webster.

Canary Yellow

Last year, womenswear influencers declared Millennium Pink was officially dead and Gen Z Yellow was the new color on the block. This year, it’s time for dudes to spread a little sunshine as well. We aren’t talking a dulled-down pastel, but the in-your-face, vibrant canary yellow popularized by Virgil Abloh in recent years.

Thankfully, you no longer need to be from Pittsburgh to rock the black and yellow. Incorporate the shade into your daily rotation with a pair of sneakers or belt from Off-White, keeping the rest of your look neutral. Or, make like another bird and peacock in a bright overshirt or plain tee.

Embrace Gen Z Yellow in a solid tee.

Royal Blue

Indigo, cobalt, sapphire, or if you’re Pantone, classic blue. Call it what you like, this saturate shade of blue is universally flattering and incredibly easy to add into your daily rotation. Rock two trends in one with a tie-dye hoodie or cargos, or keep it classic in a solid jersey or sweatshirt. Just absolutely do not start singing Eiffel 65.

A royal blue jersey marries timeless and trendy.

Fire Engine Red

Red has always been one of the most powerful and versatile colors. For example, pair a red T-shirt with jeans and black boots for a grunge vibes, or with gray joggers and crisp white sneakers for sport/street style. This season, our favorite crimson pieces take us back to school days with a new twist: a designer varsity jacket, paperclip chain belt, and the sickest lanyard your student ID ever saw.

Take vintage style to 2020 with a red silk bomber.


Flex that kindergarten art class knowledge by adding on-trend primary colors to your spring wardrobe. Rock one piece at a time or mix them together for a throwback Fresh Prince-approved look.

If these weren’t enough, you can shop more of hottest Primary Picks here!