1017 ALYX 9SM
Founded in 2015, Alyx is the newest streetwear brand by tastemaker, Matthew Williams. Matthew Williams has become infamous for his work with Hood by Air, Supreme, Stussy and Been Trill before Alyx. With Alyx, the designer is all about contrasts, feminine vs the boyish, New York City vs California and Street style vs Italian craftsmanship for his women’s collections. 1017 refers to William’s birthdate, October 17, while 9SM refers to number 9 St. Mark’s Place in NYC, where the studio was founded.