Eli Reed x 'No Kiddin!’ x IUTER

Now that Italy has the world’s attention for becoming Euro 2020 champions, the Complex SHOP unveils a special collaboration that’s rooted in soccer, Italian pride, and skateboarding.

No Kiddin!’ a New York City-based streetwear brand by Lorenzo Lamarucciola, the art director and brand manager of the Downtown New York Italian staple Pepe Rosso. For the capsule, the brand has collaborated with the Italian streetwear brand IUTER and pro skateboarder Eli Reed on a three-piece capsule collection that features a soccer jersey and tracksuit inspired by Italy’s finest football players. Although the worlds of soccer and skateboarding feel far apart, the collaboration between Reed and Lamarucciola naturally comes together.