We11done
We11Done is pronounced “well done,” and stands for the company’s emphasis on well-made designs. The 11 is a reference to Rare Market’s 11 team members.
For Rare Market co-founders Jessica Jung and Dami Kwon, cool is in their DNA. (Kwon’s brother is G-Dragon, famed South Korean rapper and fashion designer known as the “king of K-Pop.”).
